From recent decades, products from fashion brands, especially high-end fashion lines, are almost no longer commensurate with the amount of money customers have to pay to own. Most of them are ‘lazy’ creations, marketing campaigns that distract public opinion in order to increase sales, which brands still have tricks to deceive their own ‘gods’. ?
Like the art world, or the film world, fashion is a world of smoke and mirrors, filled with dark corners hidden before a beautiful flower. This is an industry that showcases the world of flashiness and luxury through high-end catwalks, soft fabrics, embedded in the series of decorative stones, or impressive embroidery details from Fashion brand big and small.
Capturing the mindset of such customers, fashion brands are always looking for ways to tap into customers’ psychology, through extensive advertising campaigns, or using the influence of KOLs, and information. Sales messages to build trust in buyers in the most effective way. And believe it or not, that’s just a few of the marketing tactics that brands, fashion brands use to “demand stimulus.”
- “Made in Italy” means “Made from Italy”?
You think it could be based on the words ‘Made in Italy‘ on western shoes, or the watch engraved ‘Made in Switzerland’, or even the tag ‘Made in Britain’ on suits, to determine that Where do your items come from? So congratulations, you can eat a trick. The rules of origin of products coming from countries can be very vague, especially when the government always wants to protect the domestic industry, as well as enhance the price competition in trade. .
In Europe, the country is written on the original tag meaning that the final processing and processing stage is done in the country on the attached label. And of course, it is a rather loose regulation, which arises that enterprises and fashion brands ‘cling to law’ to cut costs.
This was a precedent for Louis Vuitton, according to The Guardian Times, the shoes with their ‘Made in Italy’ label were produced in Romania, then the Italian craftsmen stitched them at the end. and. Similarly, many British shoe companies are actually manufactured and processed in China, then shipped back to the UK to sew the soles at factories.
2. Unethical production process
Supply chain of products of fashion brands spread all over the world, especially fast fashion firms, with a large number of products required, with high supply frequency, to meet each season, each New fashion trends of the market, it is difficult to know which countries their products come from.
3. High-end prices are not synonymous with high-end manufacturing processes
We have not once mentioned the value of high-end brands at the present time, but from where, high fashion has gradually lost its superior status? And according to many experts, the issue of downward quality of products relates closely to bringing high-end goods production processes abroad.
“High-end fashion brands have been targeting factories in developing countries, with abundant human resources and low wages,” de Castro said, which means our there is no more ‘expensive slice’ feeling. “The frivolous fashion industry has made us immersed in things that really aren’t worth it.”
In a time when profits were always top priority, the quality left behind became easier to understand than ever. In Hong Kong, carefree Gucci, Marc Jacobs or Prada stores display products that are manufactured carelessly. You can even get those technical errors without having to step in the store, or take a look at them.
In the past few decades, when the fashion industry has been expanding, in order to serve the profit target, many high-end brands are willing to reduce production costs, and at the same time raise the price to the top.