This is a Swedish pride. Although we and the media all over the world have just started to pay attention to it in recent years, that way of life has been shaped and crept into the daily lives of the Swedish people for thousands of years.
Lagom is just enough and balance which is neither too much nor too little. It is difficult to use any other word to convey the full meaning of Lagom. Lagom is a Swedish word. Lagom is also Swedish. That lifestyle has become a guideline for all activities, thinking, from the way of thinking, to the way of behaving, shows the lagom spirit.
You will feel it through the gentle and not too warm, but sincere way of talking of the people of this Nordic country. They defend their own opinions but also do not expose their ego to protect their views under stress. Because they believe that enough in words will help them avoid creating unnecessary confusion
You will find that through a cozy living space, comfortable but not too modern or flashy. Simplicity, sophistication and airy are what you can feel through the people’s house here.
Or as in design, elegance is pushed to the top with neat, simple designs and subtle deep colors. The two brands that helped spread that spirit around the world were fashion brand H&M and furniture IKEA.
Lagom as an ability where we know exactly where the limit is and the right stop at the right time. It is perfect because it does not cross the limits of boredom of being monotonous or ridiculous because of greed too much. It again suggests something safe and non-disruptive. But lagom is beautiful in a way that fits.
Lagom is so popular because it serves as a salvation for souls that are slowly becoming too tired of the current consumer age. When society forces you to race to get what you are not sure you need or not, lagom appears. It outlines another path to happiness.